Search engine traffic is automatic and most important it is FREE. Google is the most important of all search engines. AOL, Yahoo and Netscape are also powered by Google. Recent study shows that Google is responsible for almost 80 percent of all search engine traffic.

These are some tips on how to create optimized pages for your website.

1. Contents

Content is the most important of all, not just for search engines but also for visitors as well.

Google loves content, relevant content. Relevant contents will make your website viewed as a tightly themed information source on specific subjects, where the search engines thinks its worth visiting.

The ultimate goal of all search engines is to deliver useful and relevant information for the website visitors.

2. Choose your keywords wisely

Good keywords and keyword phrases are the foundation of everything you will do for search engine optimization.

Choose keywords that are searched for most frequently and with least competitors.

What is the ultimate goal of your site?
Who is your target market?
What keyword might they type in to find your products or services?

Be sure to always put yourself in your potential clients shoes. Make sure that your targeted keywords are actually searched for by real visitors.

3. Optimize Title Tag

Google puts a lot of importance on the text that is found in the TITLE tag. Most search results will show pages that have the searched words in the title tag. Make sure this tag immediately follows the HEAD tag and is not placed after other META tags.

Title tag looks like:

<TITLE>2behold.com One Step Web Solution</ TITLE>

Most common mistakes of many websites are that they all have the same title tag on almost every page of their website. Each page should have a different title tag depending on what specific information that page has.

Note: Google doesn’t read Meta tags in the same way other search engines do. But it will not hurt to include keywords in description and keywords Meta tags.

4. Keywords in URL

Includes the following:

• Your domain name
• Directory folder name (if you website pages are inside a folder)
• Filename

As you noticed the URL of this page is: http://2behold.com/searchengineoptimization.html

5. Keywords in Heading Tag

Keywords in the <H1> through <H6> tags have more relevancy points by Google. For this reason, in the copy of your page, often as the first text appearing on the page, it is wise to include a sentence or list of keywords between the heading tags. Remember that the larger the number, the smaller the size of the font.

HTML for a heading tag is:

<H1>Search Engine Optimization</H1>

6. Use Keywords In Bold

This is a small factor but it also helps, just like the heading tag, it will put emphasis in some words that your page is most probably related.

7. Keywords in Anchor Text

Google assigns extra relevance to keywords found in hyperlinks.

Keywords in both outgoing and incoming links can be helpful.

Keywords in Anchor Text:

<A HREF="http://2behold.com/searchengineoptimization.html">Search Engine Optimization</ A>

8. Keywords in Image ALT Tags

Also a small factor that can help is the use of “ALT” tags. ALT tags describe graphics/images when they are not loaded for some reason or if the visitor has his browser's graphic option turned off. You can view these tags by hovering your mouse over a picture.

ALT tag looks like this:

<IMG SRC="webtemplates.gif" ALT="Web Templates">

9. Appropriate Keyword Density

Keyword density is one of the most important factors to determine page rankings. The more you mention something in a page the more likely this page is related to this subject.

The way the keyword is placed should actually make grammatical sense and repetition should be such that visitors do not feel that you have deliberately repeated a particular phrase throughout the certain web page.

There are a lot of factors that Google considered in giving your website a high ranking position. This is just the basic information on how to optimize you web pages for Google. You also need to know the latest development when it comes to search engine optimization since they keep changing their algorithms to serve their users better.